SUPPORT.


Chicago's not-so-hip yet dashingly fashionable clothing line, Novem will close their flagship store in the Windy City this weekend. There is no one to blame but yourself. The lack of support from the most spineless jellyfish in this thing known as urban culture has claimed yet another victim, and it's a huge loss for a city that seems to be sinking further and further into the murky abyss of a trend-driven style gentrification.



Although the store is on it's way out, Novem will continue to design and manufacture futuristic-graffiti-inspired fine wears for the open-minded and independently thinking consumer. Perhaps the brand will make it's mark on one of the coasts, and when it blows up there, Chi-Town will recognize and appreciate the local genius that's rested at the crest of Lake Michigan for years.

Stop by the store over the next few days to absorb some good music and clearance deals.

After the weekend, catch up with the Novem fam HERE.