Although the whole "skateboarding" hype has been run into the ground and reduced to just another trendy sales gimmick in Hip Hop culture and music, you can't deny that this song and colorful video companion come off rather nice. With a nice instrumental backdrop, and an obviously natural sense of poetic rhythm, Actual Proof display some real potential to do something amazing. The question is, will it last?
Remember Board Bangers? They were a pretty cool skateboard-themed group that fell off the map after a couple of pretty great singles. Hopefully, Actual Proof will hold a little more longevity on the strength of good music, as opposed to marketing a gimmick to get known.
Monitor the growth of Actual Proof HERE.